The first step towards boosting your lead conversion rates is to add Modal Forms to your website.
Log in to your Modal Forms account and create a campaign.
Each campaign has its own pixel which can be found by clicking the options icon next to the campaign name.
Each campaign has a unique pixel that you need to now paste into your website's source code between the < head > PASTE HERE < /head >.
Now that you've installed your pixel, it’s time to create a pop-up or form!